Why We Started The Most Important Thing (The Backstory Episode)

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Hey friends, Before we jump into
today's episode, we want to

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provide some context.
So what you're about to hear was

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recorded on day three of this
project.

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That's May 2nd, 2025.
Before we even knew what the

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most important thing would
become.

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We didn't know where this
conversation would fit in, but

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we knew we needed to have it.
After all, we're big on making

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the implicit explicit around
here.

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And now that we've completed two
seasons of Family Culture Inside

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the Home, and we're currently on
our first big family adventure

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outside the home, it feels like
the right time to share our why.

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We hope you'll hear our passion
for this project and that it

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helps you reflect on your own
why the things that matter most

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in your family.
So let's get to it.

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OK?
Welcome to the most important

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thing.
I'm Danielle DeMarco Neufeld.

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And I'm Greg Neufeld.
And together, we're exploring

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how high performing families can
build culture at home.

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We sure are, and this is our
Foundations episode.

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That's right.
So let's talk about why we're

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here.
Yeah.

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Let's five years ago we made a
lot of micro decisions as the

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world was changing from a macro
perspective.

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And I think that we were making
those decisions because those

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were the best decisions for our
family.

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And the reason that the world
was changing from a macro

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perspective was because of all
of these families making Mike

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the same or similar micro
decisions when faced with their

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own mortality, right?
So COVID was obviously an

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unprecedented event.
But for somebody like me feeling

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like a provider needing to take
care of my family, I made some

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very quick choices.
And that put us in a fish out of

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water position, right?
We were very safe and we were

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very alone.
We were not in New York anymore.

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Yeah.
You provided and you protected

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very well during that time.
And you still do Thank you,

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Thank you.
So now through circuitous,

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circuitous, circuitous,
circuitous routes, we found

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ourselves living in Florida,
which is pretty wild in and of

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itself.
But we're not alone, right?

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The post COVID era of
reorganization is about people

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no longer optimizing for
proximity to economic centers,

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but for what truly matters over
a lifetime.

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So we moved closer to family,
you and I Many people did.

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This is a better environment for
our children, right?

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It's a place that is nourishing
our mind, body and soul.

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But it is not an economic
center, and we didn't choose it

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for its proximity to anything
from a work perspective, given

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all the advances in remote work.
Now, if family culture is

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sitting at the heart of this
shift, we're asking, and I think

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more than ever, people are
asking.

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This is my hypothesis.
How do we build a life and a

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family with intention, right?
I think that we're not alone

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also in experiencing some
loneliness, some feelings of

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being disconnected from a
community, so to speak, from our

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previous community of New York
City.

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It's hard to make friends as
parents.

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It's difficult to find families
that are high performers,

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balancing careers with
intentional family culture.

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And it's been hard to maintain
those friendships that we left

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behind, right?
So my gut tells me that we are

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just a microcosm of what's
happening all over.

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We're talking about it through
this podcast, but I think that

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it's going to require different
approaches.

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And I think we're going to be at
the forefront when we look back

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in a few years that we're not
just looking to connect with

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others through work across the
country, but we're a family

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that's looking to connect with
other families and build

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community across the country
through online connections

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rather than traditional
geographic proximity.

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Yeah, so five years ago, we
moved from Midtown Manhattan

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with a toddler and an infant,
right?

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We moved three times in a year
to rural Connecticut, to a

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rental house in here in Delray
Beach, to Delray.

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And it was a whirlwind.
And then we had our third baby.

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We had our first 2 girls at
Lenox Hill Hospital in Midtown

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Manhattan.
And if you had told me that we

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were going to have a third child
at Boca Regional Hospital, Boca

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Raton, FL, I would have never
believed you in February of

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2020, right?
But here we are.

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And for a while it was new and
exciting and it's still exciting

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and wonderful.
But we are also, I think we

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should talk about like from my
perspective and from a family

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perspective, a micro
perspective, if you will.

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Our youngest is 3 1/2 now.
So we have a 3 1/2 year old, A5

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year old, and a 7 year old.
And I feel like we've gone

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through that intense blocking
and tackling of the infant

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toddler stage.
And we now have this window of

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time.
I don't know how long it's going

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to last, but I'm hoping that it
lasts for a little while before

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adolescence where we have this
opportunity to impart some

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wisdom, if you will, and to set
the structures of our family

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before they stop wanting to
spend time with us and stop

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caring what we think as much or
what we have to say.

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So I'm really excited to jump
right into this window and to

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make the most of it.
Me too, most definitely.

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I think we'd probably have 5 to
8 years and more massive action

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takers.
So yeah, we're starting now.

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They think that it's really
important to build a foundation,

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frame out the house, if you
will, so that we can fill it up

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over time and put in these reps
while the stakes are low.

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So as we think about our
operating system, if you will,

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and the way that we work
together as a family, our family

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culture, I think it's really
going to evolve a lot over the

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next 5 to 10 years.
And that's what I'm hoping

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because right now, you know, and
to date, it's really been led by

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the two of us and we've reached
this point, I believe, where we

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can really move from a top down
structure to more of a

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democracy.
I'm actually really excited to

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hear their voices and to hear
how they will influence our time

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together in the way that we
operate.

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Because how boring would it be
if it was just you and me?

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Yeah, I was thinking today about
what it must be like to see the

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first home that your child moves
into.

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Like, how how strange is that to
see a way that they've arranged

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even their dorm room in a way
that they've arranged their life

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with some inspiration from the
family culture, but other

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inspiration from social culture,
from, you know, from their

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friends, from, from their
hobbies and activities.

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What do you got?
Do you think that they're going

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to have a Heath Ledger laminated
collage like I did?

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Oh man, that's the first thing I
thought of what he said.

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Dorm room.
I definitely walked into my

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college dorm of a giant Heath
Ledger laminated collage.

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I was so proud of it.
That's amazing.

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RIP Heath Ledger.
RIP.

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That's an interesting thought.
Yeah, I don't know.

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Well, that's that's got to be
like the amalgamation of so many

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inputs from this age till they
go off on their own.

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What that first dorm room or
first apartment looks like.

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I was just reflecting on how
proud I was to show my parents

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like, yeah, I got this and this
and this.

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And like, you know, they're so
great about patting me on the

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back and being really happy for
me.

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And I'm sure none of it was in
their aesthetic.

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You know, just like black
leather couch black lazy boy

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like.
Anyway, I digress.

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That's all right.
So foundations.

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Yeah, tell us about I I know
that you have some personal

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thoughts and reasons why this
exploration is important to you.

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I do.
I'm looking for I think the

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first 90 to 100 people that
really get what we're putting

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down.
And I want to be explicitly

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deliberate that this early
development is for people that

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are a lot like us.
And maybe we will expand that

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remit over time.
But right now I just want to

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help other people with something
that we're really passionate

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about and find others who are
really passionate about what

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we're doing here.
So that's that's like, if I took

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it take a look at the world,
like that's my world

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perspective, my selfish
perspective were my reflect, my

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reflecting on what I wish I had.
Is that how amazing for our kids

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or how amazing would it have
been for me?

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I wish I had this to have my
parents recording conversations

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about the two of them and the
way that they have perspective

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on how my brother and I should
be raised or the things that

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they want to implement or their
hopes and dreams and belief

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systems.
Like all of the recordings I

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have are them doing wonderful
things with me and my brother,

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but none of that is of the two
of them.

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And so I think this is a really
nice thing for you and I to be

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doing in a time capsule esque
type of project if nothing else.

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May I?
May I?

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Add I will please.
What I hear you saying, at least

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certainly the first part reminds
me of one of my favorite quotes

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from Paul Graham and How to do
great work where he says work

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hard on problems primarily
driven by curiosity, which is

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what we do in the day-to-day
value stream, but run a parallel

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process of noticing things that
are missing where you're on the

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frontier.
And so I think not only are we

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putting this out there on the
frontier, but we're looking for

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those other folks that are are
spending time thinking about

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this and are really passionate
and motivated to instill

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cultural values in within their
family and find others and

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foster that connection with
families that are doing so

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alongside of them.
Amen.

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You had a really good
perspective on this about being

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raised in or coming up in a
culture of high performers and

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seeing how that influences the
opportunity set.

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Sure.
And how expansive that

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opportunity set gets when you
have tremendous culture.

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Can you can you speak to that a
bit?

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Absolutely.
So I think the strongest culture

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that I was ever that I ever
participated in was really in my

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20s when I worked at Citadel.
It's called Citadel Investment

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Group at the time though, Ken,
Ken Griffin's hedge fund.

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And it was the first time in my
life that I experienced what a

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strong intentional culture could
feel like.

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And it left a lasting
impression.

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I think it probably had a lot to
do with the time that I was

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there.
So I started in early 2008 and I

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was there through 2016 and that
I started right before the

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financial crisis and then that
was an extremely difficult time

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for the firm.
But those of us that stayed were

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able to work on the hardest
problems together.

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And it was really, it was a high
performing group.

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It was an elite group for sure,
but it was one that had

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extremely high standards.
A-Team spirit a a similar

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challenge, which I think and you
know and I'm as I'm reading more

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about family culture is also
really important is to have a

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common enemy.
I think a common enemy was

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pretty much everybody else.
It was this belief that we were

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the somehow we became the
underdog, which is crazy to

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think about now but you know
down 55% in 2008 like nobody

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wanted that wasn't even possible
nobody else had the

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sophisticated treasury and
financing operation to actually

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be down 55%.
Those all those other businesses

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were completely wiped out.
So we were like the worst left,

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right.
And so this, this idea that we

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were going to show everyone.
I digress.

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But it was, I think you can hear
the passion in my voice that it

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was just such a wonderful
experience to work with people

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on challenging problems, people
that had high standards, team

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spirit and this drive towards
excellence that we all knew that

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we could do it.
And so it, it permeated the

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walls and that, that comeback
along with the support that the

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firm provided me, they really
took care of us from, they took

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care of me between subway cards
and meals and other gym

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memberships, things like that.
I really felt like this was a

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place that valued me and valued
my work and demanded excellence

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because they knew I was capable
of it.

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And Pat really has informed a
lot of the way I think about of

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our our family culture.
I try to tell our kids a la Adam

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Grant, that like, I'm going to
give you this feedback, but it's

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only because I know that you can
do it.

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I have very high expectations of
you because I believe in you.

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So that's my little Citadel
spiel.

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Were any of your friends at a
firm with similar culture at

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that time?
Not that I know of, but you

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know, we spoke to someone the
other day that talked about how

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he had a similar ethos he and
his wife both did, and how that

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really grounded them.
And it's something that they

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think about a lot.
So it exists.

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Well, that I think that
conversation is what proves

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where I was going with that
question, which is that talent

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density when it comes to
businesses is very

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idiosyncratic.
You can have a building and in

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that building you have Citadel
and you have another similar

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00:14:30,760 --> 00:14:33,080
sized firm that doesn't have
that culture.

240
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And when the rent renewal comes
up in 2009, only one is left.

241
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Similarly, in Silicon Valley,
there is a talent density of

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lots of amazing businesses, but
also lots of really bad

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businesses.
And so the point that, you know,

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as we examine how high
performers build culture at

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home, we have to go global with
this because it's going to be so

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idiosyncratic because people
don't have the strong culture

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experience in a uniform
perspective, nor does it rub off

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from one friend to another.
Because you could tell me that

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story about Citadel, but I
wasn't there and I can't until

250
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living with you for 10 years,
you know, get get that, like get

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those lessons.
And so I think in order to in

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order to really scale what we're
doing here, this is the right

253
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medium.
It reinforces my belief that

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it's not about a book.
It's not about, you know,

255
00:15:27,760 --> 00:15:29,560
classes, It's not about how
to's.

256
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It's nothing like that.
It's a conversation and it's

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creating a global conversation
that others can be a part of

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where we can welcome them in.
And if this isn't their cup of

259
00:15:39,240 --> 00:15:42,240
tea, take what you like, leave
the rest, or don't take any at

260
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all.
As you're talking, I'm also

261
00:15:45,640 --> 00:15:50,120
thinking about something that's
come up in my research lately,

262
00:15:50,120 --> 00:15:52,960
but also was what I would
consider to be a, a core tenant

263
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of my time at Citadel, which was
adaptability.

264
00:15:56,440 --> 00:15:59,640
And so I'd like to talk a little
bit about, you know, we're new

265
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to this podcast, how we don't
know what we don't know.

266
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And I think that the passion is
there and the desire is there to

267
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have a really strong family
culture and to find like minded

268
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individuals.
But the form of this project may

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adapt absolutely, and that's
part of the journey.

270
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Of course that's that's what
we're signing up for.

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I think we're signing up for not
a podcast.

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We're signing up for an
exploration, a start up if you

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00:16:30,400 --> 00:16:32,200
will.
Yeah, and the podcast is how we

274
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make space for this project and
hopefully how we.

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Find others.
Yep.

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00:16:38,000 --> 00:16:44,040
As Ken Griffin says, research is
where the glory is made, and you

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00:16:44,040 --> 00:16:49,120
monetize it through the trading
and in this case through the

278
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community.
But it's the research that's

279
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going to get us the glory.
Interesting.

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Love Ken.
This is not a Ken Griffin

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00:16:54,720 --> 00:16:59,240
podcast.
Yeah.

282
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And then I think another.
So we talked a little bit about

283
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our intentions.
I also wanted to talk about why

284
00:17:04,760 --> 00:17:10,640
we're doing this together and
how this is actually a place

285
00:17:10,640 --> 00:17:13,839
where our that's much better,
where our personal interests

286
00:17:13,839 --> 00:17:17,240
overlap.
So, you know, we both listen to

287
00:17:17,240 --> 00:17:19,920
a lot of podcasts and I think we
each love our respective

288
00:17:19,920 --> 00:17:24,440
podcasts, but how often are we
listening to the same things or

289
00:17:24,880 --> 00:17:29,520
sending each other podcasts?
Yeah, I try not to.

290
00:17:34,760 --> 00:17:38,460
I try not to send you things,
but I try to give you my take

291
00:17:38,460 --> 00:17:41,560
away and you do the same and
it's really, really helpful.

292
00:17:42,080 --> 00:17:43,880
As opposed to a lot of people
that are like, oh, you got to

293
00:17:43,880 --> 00:17:45,480
listen to this, here's an hour
long thing.

294
00:17:45,960 --> 00:17:47,480
It's like, do I have to listen
to the hour long thing?

295
00:17:48,000 --> 00:17:49,240
Thanks for that respect of my
time.

296
00:17:49,680 --> 00:17:52,320
I appreciate that.
I wish more people would do

297
00:17:52,320 --> 00:17:55,680
that, that's for sure.
But I think, you know, we are

298
00:17:55,680 --> 00:17:59,320
setting out to make content that
is grounded, actionable and fun,

299
00:17:59,560 --> 00:18:02,160
right?
With a balanced perspective from

300
00:18:02,280 --> 00:18:05,120
each of us, so that both
partners actually want to listen

301
00:18:05,200 --> 00:18:07,520
and maybe try a few things out
at home alongside of us.

302
00:18:08,760 --> 00:18:11,000
Absolutely.
And we're the Guinea pigs at the

303
00:18:11,000 --> 00:18:12,720
end of the day.
I you know there is a bit of the

304
00:18:13,280 --> 00:18:16,960
Tim Ferriss experiment to this.
For sure, if Tim Ferriss had a

305
00:18:16,960 --> 00:18:19,480
family right now, he, I hope,
would be doing this stuff.

306
00:18:19,480 --> 00:18:20,680
Yeah, I don't think we'd be
doing this stuff.

307
00:18:21,200 --> 00:18:23,960
I think we'd be following him.
Tim, come join us.

308
00:18:24,680 --> 00:18:25,520
Yeah.
Don't have kids?

309
00:18:25,520 --> 00:18:31,280
Tim But like on that topic,
sorry, market, no, but on that

310
00:18:31,280 --> 00:18:33,480
point, like I do think that
family culture is one of the

311
00:18:33,480 --> 00:18:35,200
most overlooked topics out
there.

312
00:18:36,480 --> 00:18:39,000
It is because what's the shape
of it?

313
00:18:39,120 --> 00:18:41,240
How do you define it?
Like we couldn't even find a

314
00:18:41,760 --> 00:18:43,960
drop down in Spotify for
creators.

315
00:18:43,960 --> 00:18:45,720
For what?
We're even the category we're

316
00:18:45,720 --> 00:18:46,640
talking.
Where does this go?

317
00:18:46,760 --> 00:18:48,560
Where does this fit in?
It's not parenting.

318
00:18:48,560 --> 00:18:52,400
Parenting is so one-on-one.
It's so reactionary business

319
00:18:52,400 --> 00:18:54,200
podcast.
There's so much about the

320
00:18:54,200 --> 00:18:56,160
individual that started the
business and there will be some

321
00:18:56,160 --> 00:18:58,440
kind of platitude about how oh,
his family was the most

322
00:18:58,440 --> 00:19:00,240
important thing, Ding Ding,
Ding, Ding, Ding.

323
00:19:01,040 --> 00:19:03,160
Am I allowed to say Ding Ding
Ding or is armchair expert kind

324
00:19:03,160 --> 00:19:04,640
of cornered that?
I think so.

325
00:19:04,640 --> 00:19:06,480
I think it's fair use.
OK, great.

326
00:19:06,560 --> 00:19:10,040
Moving on.
But rarely do we see a deep,

327
00:19:10,040 --> 00:19:12,920
focused exploration of what
family culture actually could be

328
00:19:12,920 --> 00:19:14,120
and how to shape it
intentionally.

329
00:19:15,960 --> 00:19:22,520
It's true the the business
podcast that I spend the most

330
00:19:22,520 --> 00:19:28,160
time with these days as founders
and you know, admittedly, David

331
00:19:28,160 --> 00:19:31,960
Senora, the the host says I
would, I don't want to be any of

332
00:19:31,960 --> 00:19:34,520
these guys.
There's three people I've come

333
00:19:34,520 --> 00:19:38,320
across that I that I actually
think had it down when it came

334
00:19:38,320 --> 00:19:41,800
to family.
One was Sol price from Costco or

335
00:19:42,040 --> 00:19:45,120
price Club Costco, whose son
wrote a biography or did the

336
00:19:45,120 --> 00:19:46,560
forward of the his
autobiography.

337
00:19:47,080 --> 00:19:53,080
Another was Name's escaping me,
Ed Thorpe.

338
00:19:55,160 --> 00:19:57,200
I don't know why.
I don't remember why He had a

339
00:19:57,200 --> 00:19:58,800
good relationship with his wife.
You know why?

340
00:19:58,800 --> 00:20:00,120
Because he quit when he had
enough.

341
00:20:01,720 --> 00:20:05,720
He decided he had enough.
And I forget the 3rd And so, you

342
00:20:05,720 --> 00:20:09,480
know, 400 episodes and three
people like we're not talking

343
00:20:09,480 --> 00:20:12,080
about.
High performing families led by,

344
00:20:12,440 --> 00:20:14,320
you know, Elon Musk or Ken
Griffin here.

345
00:20:14,640 --> 00:20:15,640
Both of whom we love.
Both.

346
00:20:15,640 --> 00:20:17,360
Of whom we love.
Probably don't want to be in

347
00:20:17,360 --> 00:20:18,800
their family.
Culture, and we probably want to

348
00:20:18,800 --> 00:20:21,200
take some of what they believe
and apply it to our family

349
00:20:21,200 --> 00:20:23,960
culture, but not what they
believe about families.

350
00:20:24,360 --> 00:20:26,480
Well, let's put it this way, not
what we've heard.

351
00:20:26,760 --> 00:20:29,040
Not what we've heard.
Not what we've heard.

352
00:20:29,320 --> 00:20:31,280
They both have quite a few kids
who knows what they're doing.

353
00:20:31,400 --> 00:20:32,600
That's very true, would love to
know.

354
00:20:32,640 --> 00:20:33,360
Would love to.
Know.

355
00:20:33,360 --> 00:20:35,720
But the point is, we both know a
lot about Elon Musk, for

356
00:20:35,720 --> 00:20:38,160
example, or Ken Griffin.
We've listened to podcasts, read

357
00:20:38,160 --> 00:20:39,440
books.
I worked there for a while.

358
00:20:40,160 --> 00:20:42,840
We don't know, you know, it's
not something that's talked

359
00:20:42,840 --> 00:20:45,000
about.
And so part of this also is just

360
00:20:45,000 --> 00:20:46,520
to hopefully bring it more into
the zeitgeist.

361
00:20:46,520 --> 00:20:49,920
I would love to hear more about
what people are doing at home.

362
00:20:50,840 --> 00:20:54,280
Yeah, me too.
OK, so now let's talk about the

363
00:20:54,280 --> 00:20:56,720
name.
Yes, the most important thing.

364
00:20:57,040 --> 00:20:57,960
Why is it called that, Greg?
It.

365
00:20:58,520 --> 00:20:59,720
Came to me in the middle of the
night.

366
00:21:00,160 --> 00:21:02,120
Like the best ideas do.
Those the best ideas do.

367
00:21:02,120 --> 00:21:05,960
And I was like, we've got this
thing.

368
00:21:06,000 --> 00:21:10,680
It's about family and family
culture, but I don't want to put

369
00:21:10,680 --> 00:21:14,040
family culture in the name or
either of those words.

370
00:21:14,800 --> 00:21:21,320
And what do people refer to
always in business podcasts as

371
00:21:21,680 --> 00:21:23,600
you know, how how do they
interpret the Word family?

372
00:21:23,720 --> 00:21:25,800
They always say, oh, family is
the most important thing.

373
00:21:25,800 --> 00:21:27,480
And then there's my business.
Yeah.

374
00:21:27,480 --> 00:21:30,040
And every founder that we've
talked to more recently or even

375
00:21:30,040 --> 00:21:32,440
anyone that we've talked to is
someone that would be interested

376
00:21:32,440 --> 00:21:33,960
in listening to this podcast,
full stop.

377
00:21:34,080 --> 00:21:35,200
Oh, that's the most important
thing.

378
00:21:35,360 --> 00:21:37,200
That's right.
So that's where it came from.

379
00:21:37,440 --> 00:21:41,800
And then I thought to arrest the
development, which is starts the

380
00:21:41,800 --> 00:21:45,280
entire show first.
First line is what did we always

381
00:21:45,280 --> 00:21:48,760
say is the most important thing?
And George Michael Bluth throws

382
00:21:48,760 --> 00:21:52,680
over from sleeping on the floor
in his model home and says

383
00:21:52,920 --> 00:21:57,720
breakfast.
And Michael Bluth says family.

384
00:21:57,800 --> 00:21:59,840
And he goes family, right?
I thought you meant of the

385
00:21:59,840 --> 00:22:04,120
things you eat.
So that is not fair use.

386
00:22:04,120 --> 00:22:05,440
But we'll figure out how to use
that clip.

387
00:22:05,880 --> 00:22:09,680
And it's comes up throughout the
whole show, the most important.

388
00:22:09,680 --> 00:22:12,680
Follower X, he's going to put.
It up follower X eventually,

389
00:22:12,680 --> 00:22:13,560
yes.
Cool.

390
00:22:13,680 --> 00:22:15,960
So the most important thing, you
heard it time and time again.

391
00:22:16,920 --> 00:22:18,000
You hear it time and time again.
Yeah.

392
00:22:18,320 --> 00:22:21,240
No one ever talks about it.
That's right, right?

393
00:22:22,120 --> 00:22:26,400
And when you said it to me, I
love the most important thing

394
00:22:26,800 --> 00:22:28,240
because it's a framework that he
is all the time.

395
00:22:29,040 --> 00:22:31,920
So I thought of it as sure,
family is the most important

396
00:22:31,920 --> 00:22:34,520
thing, but what is the most
important thing about family,

397
00:22:35,160 --> 00:22:36,760
right?
And so this really speaks to a

398
00:22:36,760 --> 00:22:41,600
lot of what we are setting out
to do, which is to distill down

399
00:22:42,160 --> 00:22:49,280
the easiest, most actionable,
most efficient ways to have

400
00:22:49,280 --> 00:22:53,760
meaningful family culture,
something that sticks with each

401
00:22:53,760 --> 00:22:55,720
person.
The way that Citadel stuck with

402
00:22:55,720 --> 00:22:57,280
me, right?
That's right.

403
00:22:57,640 --> 00:23:01,040
And the first time I came out
across this idea of the most

404
00:23:01,040 --> 00:23:03,600
important thing, this heuristic
or framework that I really do

405
00:23:03,600 --> 00:23:06,440
think about a lot in my everyday
life was in Sam Zell's

406
00:23:06,440 --> 00:23:08,320
autobiography, Am I Being Too
Subtle?

407
00:23:08,600 --> 00:23:11,960
Which is an amazing name, by the
way, where he talks about his

408
00:23:11,960 --> 00:23:14,920
approach to risk in deal making.
Did he learn from his mentor Jay

409
00:23:14,920 --> 00:23:18,040
Pritzker?
And he said, Jay taught me to

410
00:23:18,040 --> 00:23:21,440
use simplicity as a strategy.
He had an uncanny ability to

411
00:23:21,440 --> 00:23:25,400
grasp an extremely complex
situation and immediately locate

412
00:23:25,400 --> 00:23:27,280
weakness.
He always said that if there

413
00:23:27,280 --> 00:23:30,320
were 12 steps in a deal, the
whole thing depended on just one

414
00:23:30,320 --> 00:23:33,480
of them.
So I don't know too many more

415
00:23:33,480 --> 00:23:36,960
extremely complex situations
than the nuclear family.

416
00:23:38,400 --> 00:23:44,320
And what we are setting out to
do is figure out which of those

417
00:23:44,320 --> 00:23:49,520
12 steps is the most important
one and to experiment with it

418
00:23:49,520 --> 00:23:52,240
ourselves and to share it with
the community.

419
00:23:53,200 --> 00:23:55,640
Yep, Yeah, no, it's it's what we
do all day.

420
00:23:57,560 --> 00:24:00,600
Somebody recommends a book
that's not a biography.

421
00:24:00,760 --> 00:24:03,600
We go and look up the Ted Talk
or listen to the podcast and try

422
00:24:03,600 --> 00:24:05,920
to get the yeah, the the meat of
the.

423
00:24:06,600 --> 00:24:08,280
Put it in cubby and chat with
the AI.

424
00:24:08,280 --> 00:24:09,720
Put it in cubby and chat with
the AI.

425
00:24:11,080 --> 00:24:12,680
We're going to try to be your AI
here.

426
00:24:12,680 --> 00:24:14,880
That's right, to still it down
for you.

427
00:24:15,520 --> 00:24:17,280
And So what can what can our
listeners expect?

428
00:24:17,280 --> 00:24:18,920
Greg, what's this podcast all
about?

429
00:24:18,920 --> 00:24:24,160
What makes it unique?
Well, one is we're not going to

430
00:24:24,160 --> 00:24:28,040
waste your time.
So if we can say it in 10

431
00:24:28,040 --> 00:24:30,360
minutes or 15 minutes, we're
going to say it.

432
00:24:30,360 --> 00:24:32,920
And we're not going to ramble on
for an hour about.

433
00:24:33,520 --> 00:24:35,160
Nobody has time.
For that, no one has time for

434
00:24:35,160 --> 00:24:38,560
that, I believe in every second
should count here.

435
00:24:38,560 --> 00:24:41,160
This is like, like the bear.
Every second counts.

436
00:24:41,160 --> 00:24:45,160
Yeah, on this.
And so we're going to edit

437
00:24:45,160 --> 00:24:47,920
things down to make sure that we
are getting the message across

438
00:24:47,920 --> 00:24:51,320
and that we're not rambling, but
you can also expect

439
00:24:51,320 --> 00:24:54,360
vulnerability.
I don't think that this is a

440
00:24:54,360 --> 00:24:59,600
place where we're going to tell
you just what the message is or

441
00:24:59,600 --> 00:25:02,120
what the experts think.
I think we're going to come back

442
00:25:02,120 --> 00:25:05,000
with what works for us, what
we're struggling with,

443
00:25:05,560 --> 00:25:10,160
questions, complications.
You'll probably learn a lot

444
00:25:10,160 --> 00:25:13,480
about our family in the process,
and we're willing to be a little

445
00:25:13,480 --> 00:25:16,880
bit vulnerable when it comes to
opening up that kimono in order

446
00:25:16,880 --> 00:25:28,360
to build this community, right?
What else am I missing here?

447
00:25:31,360 --> 00:25:32,600
I don't.
I don't really think you are

448
00:25:32,600 --> 00:25:34,680
missing anything.
It's just this combination of

449
00:25:34,680 --> 00:25:38,160
distilling down the most
important, the highlights, if

450
00:25:38,160 --> 00:25:41,880
you will, of some of these ideas
around family culture and then

451
00:25:41,880 --> 00:25:43,680
experimenting with them at home
and reporting back.

452
00:25:44,720 --> 00:25:48,720
Yep, that's right.
I'm getting bored, let's stop.

453
00:25:48,920 --> 00:25:50,920
Yeah, I agree.
Love you, goosey.

454
00:25:51,080 --> 00:25:54,600
Love you, goosey.
Hey guys, if you're still here,

455
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you're definitely our kind of
person.

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00:25:56,800 --> 00:25:59,320
Thanks for spending this time
with us on The Most Important

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00:25:59,320 --> 00:26:01,840
Thing.
If this episode resonated with

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00:26:01,840 --> 00:26:04,280
you, we'd love for you to follow
us wherever you get your

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00:26:04,280 --> 00:26:06,480
podcasts and share it with
someone else.

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00:26:06,480 --> 00:26:08,200
Building family culture on
purpose.