The Most Important Thing
The Most Important Thing is a podcast about building intentional family culture. We explore how ambitious, busy families can create connection, meaning, and resilience at home—just as intentionally as they do in other aspects of life. Each episode blends personal stories, research, and experiments you can try in your own family. Because when the world is moving fast, the most important thing is what we build at home.
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Jan. 12, 2026
TMIT 42: Storming & Transforming - A Roadmap for Periods of Transition
Happy 2026! We are back from New York and settling into a new reality in Delray Beach. For the first time in four years, our home is "Neufeld Only". We are currently in what we call the "Storming" phase. The routines aren't s...
Dec. 22, 2025
TMIT 41: The "PayPal Mafia" Strategy, Disagreeing with Your Spouse & The "Belly Button" Rule (Listener Q&A)
Why go through the massive effort of building a custom family culture from scratch? Why not just lean into religion or tradition instead of reinventing the wheel? In our final episode of 2025, we open up the mailbag to answer...
Dec. 15, 2025
TMIT 40: Why Your Family Needs a Landline (It's Not Just Nostalgia) with Chet Kittleson of Tin Can
We often blame the phone for stealing childhood. But what if the issue isn't just the presence of the smartphone, but the absence of the landline? When the landline died, we lost a major opportunity for growth. We lost the en...
Dec. 8, 2025
TMIT 39: Family AI – The Tools We're Using to Clarify, Coach, & Create at Home
We did something that sounds crazy: We gave our 8-year-old an iPhone 15 Pro. But there is a strategy behind the screen. In this episode, we are exploring a new frontier: Family AI . We believe this is a pivotal moment where p...
Dec. 1, 2025
TMIT 38: Choose Guilt Over Resentment (Boundaries Part 2)
This week on The Most Important Thing , we start with a new family favorite game (Sardines 🐟) and end up somewhere much deeper: authority — what it means to claim it as adults and how to submit to it without losing ourselves....
Nov. 24, 2025
TMIT 37: Disagree and Commit – How Families Can Fight Without Falling Apart
In this episode of The Most Important Thing , we dive into why mastering “the art of disagreeing” is essential for building a resilient family culture and why the phrase “agree to disagree” is officially off-limits in the Neu...
Nov. 17, 2025
TMIT 36: Breaking The Rules Together – Harnessing Trickster Energy as a Family
This week, we’re exploring an unexpected (but so necessary!) aspect of family dynamics: trickster energy —a playful, inventive, and boundary-testing spirit that helps us stay adaptable when life feels too rigid. The episode k...
Nov. 10, 2025
TMIT 35: Don’t Tell Me To Calm Down – Turning Anger into Insight as a Family
If we’re serious about building resilient family culture, we have to talk about the emotions that actually show up in real homes — and anger is a big one. For both of us, anger has been tricky. We’ve tried to calm it, redirec...
Nov. 3, 2025
TMIT 34: “Read the Room, Kid!” — Cultivating Shrewdness as a Family
Envy isn’t a character flaw—it’s human. Shrewdness isn’t cynicism—it’s discernment. In this episode, we explore how to normalize envy and develop the important skill of “reading the room,” so both kids and adults can stay kin...
Oct. 27, 2025
TMIT 33: Our Biggest Takeaways from Six Months of Building Family Culture
For the past six months we’ve been deeply studying family culture, and we’re more convicted than ever that it’s The Most Important Thing. Top 4 Takeaways Start from strength, not scarcity Most parenting content starts from a ...
Oct. 20, 2025
TMIT 32: Cliff Weitzman, CEO of Speechify, on How Family Builds Greatness
When you meet Cliff Weitzman, founder and CEO of Speechify, his magnetism is immediate. He knows exactly where he’s headed, and he’s willing to think harder and work smarter to get there. It’s the same energy that’s made Spee...
Oct. 12, 2025
TMIT 31: The Collison Brothers (An Extra Ordinary Family)
We’re kicking off a side quest called Extraordinary Families — stories of real families whose everyday cultural habits added up to something remarkable. This week, we’re diving into the upbringing of Patrick and John Collison...
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